Weekend Box Office

Box Office Guru Preview: Make Way for McLovin

Superbad, The Invasion and The Last Legion invade theaters

by | August 16, 2007 | Comments

Carrying some major buzz into the marketplace, Sony’s teen comedy Superbad hits the multiplexes this weekend aiming to bring in some big business from horny young adults looking for a spark to get rid of their end-of-summer blues. The R-rated entry comes from current comedy king Judd Apatow who directed Knocked Up and The 40-Year-Old Virgin which collectively grossed a stunning $256M domestically. He takes on producing chores here but his involvement has wisely been promoted heavily in the film’s marketing campaign which really ignited earlier this summer with the release of the uncensored red-band trailer on the internet which basically put Superbad on the map.

The marketplace for teen sex comedies has had a void since the American Pie franchise switched into direct-to-DVD mode. Superbad has the goods to make itself into this generation’s must-see raunchfest with its story of three lovable nerdy high school kids on a mission to score booze for a party to impress some girls. The lethal mix of strong marketing, filmmaker starpower, and a high-quality product that actually delivers what the audience wants will lead to a potent opening weekend that should be enough to send it to the top of the charts. And with a reported $18M budget, this could very well be the summer’s least expensive number one hit. Crashing into over 2,800 theaters, Superbad might collect around $25M this weekend.


Superbad!

Nicole Kidman and Daniel Craig give the suspense thriller The Invasion the most starpower of any of this weekend’s new releases. The PG-13 film finds the Oscar-winning actress playing a psychiatrist and the current Bond as her doctor pal who must team up to fight an alien entity that infects the human population around the world. This latest remake of Invasion of the Body Snatchers boasts some considerable star wattage which will help it get the attention of adults. Warner Bros. is hoping to appeal to the same audience that made hits out of previous late-summer adult thrillers like The Skeleton Key ($16.1M, $5,795 average)and Kidman’s The Others ($14.1M opening, $8,397 average). With no other scary movies for mature audiences, competition should not be too fierce although The Bourne Ultimatum‘s third weekend will be a formidable foe. Landing in about 2,700 locations, The Invasion could debut with around $13M.


The two stars of The Invasion.

The Weinstein Company unleashes its Roman empire adventure The Last Legion on Friday. The PG-13 film stars Ben Kingsley, Colin Firth, and Bollywood superstar Aishwarya Rai. Excitement in the marketplace is not too high and the push has not been very strong so modest returns are expected at the box office. The current pair of threequels topping the charts will give Legion some major competition for the action crowd. Debuting in roughly 2,000 theaters, The Last Legion could bow to about $6M.


Ben Kingsley leads The Last Legion.

Like most summer sequels, Rush Hour 3 should lose more than half of its opening weekend audience in the sophomore session. There is no special buzz around the action-comedy to prevent a big drop and Superbad will steal away much of the young comedy crowd. A 55% decline is likely which would put Rush Hour 3 at about $22M for the weekend and $88M after ten days.

Fellow threequel The Bourne Ultimatum looks to witness a smaller decline in its third assignment. Universal might experience a 45% drop to around $18M for a robust 17-day cume of $162M.

LAST YEAR: Opening weaker than expected, but still at number one, was the Samuel L. Jackson actioner Snakes on a Plane which bowed to $15.2M. New Line found its way to a disappointing $34M. Talladega Nights dropped to second with $13.8M while World Trade Center held steady in third with $10.9M. The dance sensation Step Up fell to fourth with $10.2M while Universal’s teen comedy Accepted debuted in fifth place with $10M. A $36.3M final resulted. MGM’s comedy Material Girls stumbled into ninth with a mere $4.6M on its way to only $11.4M. But opening powerfully in limited release was the mystery The Illusionist with less than $1M from only 51 theaters for a potent $18,195 average. The Yari Film Group release expanded nationally and enjoyed good legs going on to gross $39.9M.

Author: Gitesh Pandya, www.BoxOfficeGuru.com

Tag Cloud

Fox News Masterpiece Turner Classic Movies Comics on TV screenings Mary Poppins Returns spanish language 71st Emmy Awards superhero fresh Martial Arts ghosts cooking Dark Horse Comics foreign supernatural Amazon Prime Syfy Alien Comedy Central Year in Review RT History stop motion Rom-Com Spring TV live action teaser science fiction BET TV Watching Series crossover Peacock indie Showtime Funimation pirates of the caribbean Holiday video X-Men ratings ESPN A&E psycho CBS All Access stand-up comedy cars E3 Chernobyl Netflix PBS IFC CNN BET Awards deadpool Logo Crackle Star Wars TV Land Sci-Fi WGN Britbox strong female leads Film Festival rom-coms 2017 political drama popular Tarantino dceu nbcuniversal finale Sundance TV harry potter cancelled composers Christmas Pride Month TCA 2017 SXSW NYCC Starz news robots hist Superheroe Hulu MSNBC docudrama Super Bowl high school MTV First Reviews movie 4/20 spanish unscripted joker Rocketman witnail crime hidden camera toy story spinoff mockumentary Women's History Month video on demand justice league football American Society of Cinematographers Elton John comic books nature DC streaming service 99% Universal DC Comics Writers Guild of America aliens Exclusive Video 2016 halloween tv Toys Horror aapi Nickelodeon fast and furious LGBTQ miniseries IFC Films Interview Animation YouTube 2018 Heroines mutant boxoffice Hallmark indiana jones Amazon Studios PaleyFest DirecTV San Diego Comic-Con CBS universal monsters kong Stephen King Paramount book adaptation Amazon Prime Video Comic Book dc spain thriller child's play DC Universe superman Marvel Television godzilla saw Chilling Adventures of Sabrina 72 Emmy Awards comics TBS President Bravo book 2020 worst movies nfl Winter TV Academy Awards war true crime italian Shondaland anime obituary zombie Mary Tyler Moore cinemax Disney streaming service New York Comic Con TruTV HBO Western Rock streaming films GIFs know your critic comic Creative Arts Emmys YouTube Red docuseries satire CMT festivals cults Sony Pictures prank Hallmark Christmas movies Mudbound versus stoner parents jurassic park Epix Black History Month trailers Photos PlayStation french disaster archives blockbusters police drama National Geographic new star wars movies lord of the rings jamie lee curtis TV renewals El Rey reviews ABC Family sag awards Tubi VICE doctor who criterion Apple Binge Guide First Look werewolf television telelvision Cosplay Lifetime Christmas movies Spectrum Originals Song of Ice and Fire Rocky hollywood best 2019 classics boxing Apple TV Plus movies TCA crime thriller Schedule Cartoon Network Apple TV+ space Pop TV Endgame spy thriller tv talk australia series YA ABC 45 target Television Academy Comedy marvel cinematic universe 24 frames psychological thriller Columbia Pictures directors diversity 93rd Oscars Cannes Quiz Discovery Channel worst Mindy Kaling based on movie monster movies BAFTA SDCC medical drama The Walt Disney Company Superheroes cancelled TV shows SundanceTV Trophy Talk Nominations TV movies Awards Tour Anna Paquin Turner new york Grammys CW Seed TLC dramedy Vudu Esquire Mystery Fall TV christmas movies Lionsgate Biopics Video Games Best and Worst Amazon remakes documentaries Polls and Games a nightmare on elm street sequels new zealand Lifetime Disney rotten movies we love BBC rt archives A24 laika natural history Sundance USA crime drama Set visit Star Trek richard e. Grant zero dark thirty Adult Swim Unbreakable Kimmy Schmidt technology Pacific Islander free movies Ellie Kemper slashers The CW women Spike Teen scorecard Brie Larson Baby Yoda RT21 VH1 social media 007 Shudder HBO Go revenge Travel Channel Netflix Christmas movies Premiere Dates NBC asian-american razzies Disney+ Disney Plus Red Carpet Crunchyroll dogs The Walking Dead cops blaxploitation die hard Musical The Purge rotten blockbuster james bond USA Network cancelled television quibi Certified Fresh Acorn TV what to watch sequel concert AMC japanese name the review facebook Classic Film Marvel Paramount Network travel award winner FX twilight zombies children's TV Reality binge The Academy toronto TCM See It Skip It TCA Winter 2020 transformers Kids & Family emmy awards Fox Searchlight streaming movies Disney Plus TCA Awards Trivia TIFF batman Film E! Broadway ID adventure Legendary vampires Tumblr The Arrangement comiccon BBC America APB Winners Summer Infographic kids Ghostbusters HBO Max ViacomCBS golden globes reboot halloween spider-man singing competition theme song Pixar all-time Awards serial killer Oscars game of thrones animated Drama Family Calendar Food Network TV One Freeform Pop sports Music DGA BBC One 20th Century Fox documentary talk show FX on Hulu Hear Us Out dragons ITV renewed TV shows elevated horror scene in color History Thanksgiving Television Critics Association king kong scary movies Arrowverse cats Box Office Musicals canceled TV shows FXX Emmy Nominations Reality Competition Character Guide Warner Bros. Country chucky golden globe awards Pet Sematary Avengers Walt Disney Pictures sitcom screen actors guild mission: impossible 78th Annual Golden Globe Awards ABC Signature 2021 LGBT black Paramount Plus biography cartoon period drama YouTube Premium kaiju 21st Century Fox Ovation Sneak Peek game show festival Sundance Now Lucasfilm romantic comedy 2015 OWN Mary poppins GoT Image Comics Pirates green book south america VOD Captain marvel dark comedies Podcast Marathons Disney Channel venice Trailer independent OneApp franchise anthology Black Mirror romance breaking bad heist movie discovery Extras Valentine's Day Emmys latino adaptation Action historical drama critics Fantasy Holidays canceled Opinion GLAAD Countdown cancelled TV series Election TNT Nat Geo MCU FOX WarnerMedia hispanic Tomatazos casting politics international Marvel Studios The Witch