Weekend Box Office

Box Office Guru Preview: Make Way for McLovin

Superbad, The Invasion and The Last Legion invade theaters

by | August 16, 2007 | Comments

Carrying some major buzz into the marketplace, Sony’s teen comedy Superbad hits the multiplexes this weekend aiming to bring in some big business from horny young adults looking for a spark to get rid of their end-of-summer blues. The R-rated entry comes from current comedy king Judd Apatow who directed Knocked Up and The 40-Year-Old Virgin which collectively grossed a stunning $256M domestically. He takes on producing chores here but his involvement has wisely been promoted heavily in the film’s marketing campaign which really ignited earlier this summer with the release of the uncensored red-band trailer on the internet which basically put Superbad on the map.

The marketplace for teen sex comedies has had a void since the American Pie franchise switched into direct-to-DVD mode. Superbad has the goods to make itself into this generation’s must-see raunchfest with its story of three lovable nerdy high school kids on a mission to score booze for a party to impress some girls. The lethal mix of strong marketing, filmmaker starpower, and a high-quality product that actually delivers what the audience wants will lead to a potent opening weekend that should be enough to send it to the top of the charts. And with a reported $18M budget, this could very well be the summer’s least expensive number one hit. Crashing into over 2,800 theaters, Superbad might collect around $25M this weekend.


Superbad!

Nicole Kidman and Daniel Craig give the suspense thriller The Invasion the most starpower of any of this weekend’s new releases. The PG-13 film finds the Oscar-winning actress playing a psychiatrist and the current Bond as her doctor pal who must team up to fight an alien entity that infects the human population around the world. This latest remake of Invasion of the Body Snatchers boasts some considerable star wattage which will help it get the attention of adults. Warner Bros. is hoping to appeal to the same audience that made hits out of previous late-summer adult thrillers like The Skeleton Key ($16.1M, $5,795 average)and Kidman’s The Others ($14.1M opening, $8,397 average). With no other scary movies for mature audiences, competition should not be too fierce although The Bourne Ultimatum‘s third weekend will be a formidable foe. Landing in about 2,700 locations, The Invasion could debut with around $13M.


The two stars of The Invasion.

The Weinstein Company unleashes its Roman empire adventure The Last Legion on Friday. The PG-13 film stars Ben Kingsley, Colin Firth, and Bollywood superstar Aishwarya Rai. Excitement in the marketplace is not too high and the push has not been very strong so modest returns are expected at the box office. The current pair of threequels topping the charts will give Legion some major competition for the action crowd. Debuting in roughly 2,000 theaters, The Last Legion could bow to about $6M.


Ben Kingsley leads The Last Legion.

Like most summer sequels, Rush Hour 3 should lose more than half of its opening weekend audience in the sophomore session. There is no special buzz around the action-comedy to prevent a big drop and Superbad will steal away much of the young comedy crowd. A 55% decline is likely which would put Rush Hour 3 at about $22M for the weekend and $88M after ten days.

Fellow threequel The Bourne Ultimatum looks to witness a smaller decline in its third assignment. Universal might experience a 45% drop to around $18M for a robust 17-day cume of $162M.

LAST YEAR: Opening weaker than expected, but still at number one, was the Samuel L. Jackson actioner Snakes on a Plane which bowed to $15.2M. New Line found its way to a disappointing $34M. Talladega Nights dropped to second with $13.8M while World Trade Center held steady in third with $10.9M. The dance sensation Step Up fell to fourth with $10.2M while Universal’s teen comedy Accepted debuted in fifth place with $10M. A $36.3M final resulted. MGM’s comedy Material Girls stumbled into ninth with a mere $4.6M on its way to only $11.4M. But opening powerfully in limited release was the mystery The Illusionist with less than $1M from only 51 theaters for a potent $18,195 average. The Yari Film Group release expanded nationally and enjoyed good legs going on to gross $39.9M.

Author: Gitesh Pandya, www.BoxOfficeGuru.com

Tag Cloud

NYCC medical drama war OneApp adventure Arrowverse dceu casting Fox News Superheroes Masterpiece zero dark thirty Sundance TV anthology Chernobyl SDCC game show zombies child's play IFC 2015 festivals Tarantino Valentine's Day First Look First Reviews BBC One golden globes Opinion Bravo christmas movies halloween DirecTV Logo USA Network Pixar Film Infographic Polls and Games Spike President cinemax Paramount 72 Emmy Awards transformers Family cops Schedule Musical Apple TV Plus Podcast politics OWN franchise Nat Geo blockbuster WarnerMedia Disney Plus MTV Universal DC streaming service teaser Horror Marvel Studios RT21 all-time Freeform ABC Sundance Trivia TIFF renewed TV shows fast and furious Syfy Crackle ITV FXX cults comedies strong female leads 20th Century Fox Watching Series PlayStation Rocketman indie Lifetime docudrama richard e. Grant Film Festival supernatural Ovation PBS ABC Family boxoffice San Diego Comic-Con Shudder Hear Us Out free movies crime thriller rotten Star Wars worst VICE Binge Guide MSNBC YouTube Premium IFC Films disaster ESPN Super Bowl Ghostbusters mutant social media series hist The Purge game of thrones Pop Black Mirror Year in Review RT History Character Guide DGA Turner Holiday Countdown Thanksgiving science fiction Mystery Mary poppins Television Critics Association Comedy Central police drama video on demand Song of Ice and Fire Tubi Quiz ghosts Star Trek The Arrangement cancelled television Rom-Com Travel Channel Disney Showtime slashers TruTV Lionsgate political drama green book versus Amazon Studios Box Office 2020 Amazon satire chucky Calendar CMT Funimation Video Games classics TCA Winter 2020 reviews LGBTQ space crossover Summer Best and Worst biography E3 Netflix Christmas movies El Rey a nightmare on elm street CBS award winner A24 independent TV Anna Paquin talk show reboot dragons canceled children's TV TCA Adult Swim Set visit Endgame Drama Elton John Red Carpet spy thriller TLC Teen Mudbound Trophy Talk Music Comic Book unscripted werewolf Martial Arts Extras Britbox HBO Sneak Peek 24 frames romantic comedy south america hispanic Discovery Channel jamie lee curtis Emmys Paramount Network Heroines Biopics DC Comics Apple TV+ Cosplay kids Hulu Rocky period drama robots Shondaland Lucasfilm screenings spain Columbia Pictures spinoff VH1 Disney+ Disney Plus LGBT BBC Nominations Black History Month aliens video YouTube Red news 45 films Epix BET Vudu Election The CW nbcuniversal binge cars critics WGN breaking bad Comedy Warner Bros. dramedy theme song BET Awards SundanceTV Marvel Television Disney Channel 71st Emmy Awards documentary Baby Yoda American Society of Cinematographers MCU Television Academy canceled TV shows mission: impossible joker Animation anime Sony Pictures Fantasy twilight natural history Writers Guild of America cancelled TV series hollywood TCA 2017 revenge based on movie Turner Classic Movies Cannes Acorn TV 2018 Western miniseries cancelled TV shows quibi National Geographic YouTube dogs YA travel Stephen King Reality Competition vampires Comics on TV sag awards VOD mockumentary true crime GIFs Hallmark Christmas movies nature Trailer streaming A&E Marvel Awards Tour Country singing competition cancelled cooking stop motion HBO Go Tomatazos Fall TV psychological thriller adaptation Winners discovery elevated horror BBC America GLAAD Spectrum Originals book SXSW tv talk Reality AMC screen actors guild Sundance Now sitcom Mindy Kaling 21st Century Fox Starz Dark Horse Comics 007 what to watch zombie 4/20 toy story movie HBO Max FX Emmy Nominations BAFTA television die hard TBS Mary Poppins Returns History Pet Sematary See It Skip It Chilling Adventures of Sabrina 2016 comic asian-american Esquire scary movies comics foreign facebook cartoon X-Men Nickelodeon Women's History Month APB Amazon Prime Video Netflix stand-up comedy doctor who Disney streaming service Rock rotten movies we love witnail Winter TV Pride Month Sci-Fi Spring TV psycho Holidays Unbreakable Kimmy Schmidt Avengers emmy awards laika TCA Awards Pirates GoT superhero TCM sequel Christmas FX on Hulu Marathons New York Comic Con The Witch Crunchyroll CW Seed Peacock CNN Cartoon Network movies sports spider-man TV renewals indiana jones Ellie Kemper Food Network composers Kids & Family TNT Superheroe Grammys DC Universe 2017 latino Hallmark blaxploitation Amazon Prime USA CBS All Access documentaries justice league spanish language NBC The Walking Dead technology Certified Fresh universal monsters Tumblr Premiere Dates 2019 comiccon Toys best Brie Larson Interview crime Captain marvel thriller concert FOX criterion serial killer finale Classic Film ratings sequels Photos name the review Academy Awards Pop TV TV Land Oscars batman parents crime drama PaleyFest Creative Arts Emmys diversity Action Lifetime Christmas movies Walt Disney Pictures harry potter Musicals E! Awards cats Apple Mary Tyler Moore stoner historical drama romance dc dark directors obituary animated