Weekend Box Office

Box Office Guru Preview: Rock's "Gang" Aims to Score Big

by | September 14, 2006 | Comments

Following the worst box office weekend in three years, Hollywood has nowhere to go but up. It hopes.

Four new pictures enter wide release on Friday led by the sports drama "Gridiron Gang" from Sony which is gunning for its tenth trip to the number one spot this year. Universal goes after an older crowd with the crime thriller "The Black Dahlia," Fox aims for kids with the animated film "Everyone’s Hero," and Paramount tries to court the adult date crowd with "The Last Kiss." Overall, the North American marketplace should bounce back from last weekend’s horrible showing, but only by a small margin.

Dwayne "The Rock" Johnson hopes to score the fifth number one opening of his career this weekend with the football saga "Gridiron Gang." The PG-13 film finds the wrestler-turned-actor playing a juvenile camp officer who assembles a pigskin squad in order to give lost kids some hope in life. Sony is targeting one of the most reliable moviegoing segments with "Gang" – urban youth. With a young and multicultural cast, plus a star in the lead role, this new film hopes to appeal to the same crowd that made hits out of other sports flicks like "Remember the Titans" and "Coach Carter." Of course, the star this time is not an Oscar-caliber actor. "Gang’s" marketing push has been strong and an ultrawide release will make the product available everywhere.


Dwayne "The Rock" Johnson in "Gridiron Gang."

The Rock provides solid starpower, although his box office muscle in recent years has delivered openings in a very narrow range. Pics like "The Rundown," "Walking Tall," and "Doom" have all debuted within the $15-19M range. "Gridiron Gang’s" rating should open the doors to a wider audience and with the start of the NFL and college football seasons, the subject matter is very relevant at this time of year. Plus with a dead marketplace featuring choices that are exciting nobody, teens and young adults should find this one the only film worth rallying behind. Charging into 3,504 locations, "Gridiron Gang" will have no problem conquering the box office and could score around $17M this weekend.

Moviegoers opting for a trip back to the 1940s instead of a football pic can choose Brian De Palma‘s "The Black Dahlia" which Universal opens on Friday. The R-rated thriller stars Josh Hartnett and Aaron Eckhart as Los Angeles cops investigating the mysterious death of a young woman chopped in half and disemboweled. Scarlett Johansson and two-time Oscar winner Hilary Swank take the token female roles. Just as with "Hollywoodland" which bowed last weekend, "Dahlia" will play to an older adult audience interested in LA-based crime noir pics from the mid twentieth century. Unlike with the younger-skewing "Gridiron Gang," reviews will play a big part in the success or failure of "Dahlia." This one needs more support from critics than it’s getting in order to become a commercial winner. Starpower is certainly there, but the subject matter may not pique the interest of adults across all 50 states. Add in competition for the target audience plus an overall slowdown in moviegoing activity and it may be hard for the studio to break even on this one. "The Black Dahlia" enters 2,224 theaters and might collect around $9M this weekend.


Josh Hartnett and Aaron Eckhart are on the case in "The Black Dahlia."

Following this summer’s "Superman Returns" and last week’s George Reeves mystery "Hollywoodland," the Man of Steel spotlight now turns to the late Christopher Reeve whose final project, the animated sports tale "Everyone’s Hero," makes its way into theaters on Friday. With voices provided by Rob Reiner, Whoopi Goldberg, and William H. Macy, the G-rated flick tells of a boy on a mission to retrieve Babe Ruth’s stolen bat. Reeve co-directed with Colin Brady and Dan St. Pierre. Fox will be looking to attract kids and Little League coach parents with "Hero." The film is not registering too high on the priority lists of children. But the studio does have one thing working in its favor – the current marketplace has nothing major for children. And don’t expect the other new releases to appeal to the family crowd either. Opening surprisingly wide in 2,896 theaters, "Everyone’s Hero" could score around $7M this weekend.


The animated Babe Ruth in Christopher Reeve’s "Everyone’s Hero."

TV stars Zach Braff of NBC’s "Scrubs" and Rachel Bilson of Fox’s "The O.C." join forces on the big screen in "The Last Kiss" which Paramount inherited from its DreamWorks tie-up. The R-rated remake of an Italian film about a man in the early stages of a mid-life crisis also stars Casey Affleck, Blythe Danner, and Tom Wilkinson. The marketing push behind "Kiss" has been lacking so look for the romantic dramedy to become a small blip on the box office radar this weekend. Adult women will make up the primary audience making period pics "Dahlia" and "Hollywoodland" direct competitors. Consumer excitement is pretty low for "The Last Kiss" which heads into only 1,100 theaters. A weekend gross of roughly $4M could result.


Zach Braff and that chick from "The Real World" in "The Last Kiss."

The new fall season brings a flood of activity in limited-release action. Balcony Releasing got the frame started on Wednesday with its New York opening of the political doc "Al Franken: God Spoke" which adds a second Manhattan venue on Friday. The raunchy softball comedy "Artie Lange’s Beer League" opens on Friday in about 175 theaters. With Ralph Macchio in the cast, the R-rated Echo Bridge release should find itself stuck in six-digit territory. Yari Film Group unleashes the Cayman Islands-set drama "Haven," which stars Orlando Bloom and Bill Paxton, into 24 theaters across the country.

The mockumentary wedding comedy "Confetti" bows in a dozen sites from Fox Searchlight. American troops in Iraq are the focus of the Focus Features documentary "The Ground Truth" which attacks eight theaters. Lionsgate offers up its own non-fiction flick "The U.S. vs. John Lennon" in six playdates examining the Beatles icon’s rage against the establishment.

Sony’s ninth number one of the year "The Covenant" looks to get booted out of the top spot by the studio’s tenth chart-topper. A 50% drop would give the teen thriller about $4.5M for the frame and a modest ten-day cume of $15M. "Hollywoodland" lacked strength in its debut and will now face a direct hit from "Dahlia" so a 45% decline could be in order. That would give Focus around $3.5M over the weekend putting the total at a weak $11M after ten days.

LAST YEAR: Reese Witherspoon captured the number one spot with her latest comedy "Just Like Heaven" which grossed $16.4M on its way to $48.3M for DreamWorks. Sony’s surprise suspense hit "The Exorcism of Emily Rose" lost half its business and dropped to second with $14.9M in its sophomore frame. Nicolas Cage bowed in third with his new actioner "Lord of War" with $9.4M. The Lions Gate release reached $24.1M. Steve Carell enjoyed his fifth week in the top five with "The 40-Year-Old Virgin" which laughed up $6M. The horror pic "Cry Wolf" bowed poorly in fifth with only $4.4M leading to a $10M finish.

Author: Gitesh Pandya, www.BoxOfficeGuru.com

Tag Cloud

latino sag awards Baby Yoda Hulu Women's History Month crime drama cults Mystery independent cooking Fantasy OWN 21st Century Fox spinoff reviews psychological thriller movie book Binge Guide Premiere Dates Holiday Netflix Endgame Black Mirror singing competition talk show Animation cops Marvel Television crime thriller SundanceTV RT21 Best and Worst Star Trek Tubi crossover LGBTQ Nominations cancelled television FXX anime TIFF robots vampires Rocketman Lifetime WarnerMedia CMT GoT spain Bravo GLAAD First Reviews Disney Channel PBS Comic Book Netflix Christmas movies crime technology Spring TV 2016 A24 zero dark thirty 007 Apple USA political drama doctor who justice league spider-man Esquire PaleyFest The CW space medical drama foreign MCU Awards Tour First Look Music Cartoon Network docudrama aliens Sony Pictures Apple TV+ historical drama spy thriller Ovation Extras Rock Disney+ Disney Plus dc mockumentary cats President YouTube Premium casting south america Spectrum Originals San Diego Comic-Con Ellie Kemper Toys Video Games OneApp serial killer Oscars Funimation USA Network Comedy Central strong female leads Adult Swim Turner Classic Movies Captain marvel finale GIFs facebook universal monsters zombie Walt Disney Pictures CBS All Access revenge IFC Films Paramount animated dramedy The Arrangement Photos biography science fiction Mindy Kaling 45 Universal Rom-Com FX on Hulu Emmy Nominations Certified Fresh joker dragons comic tv talk mutant Star Wars Amazon Prime sequel Kids & Family Dark Horse Comics Polls and Games rotten movies we love Opinion ESPN Amazon Prime Video Superheroes Nickelodeon Christmas social media Western CNN romantic comedy zombies blaxploitation YouTube Marvel Studios National Geographic screenings Year in Review Showtime adventure adaptation Chilling Adventures of Sabrina Superheroe The Witch TBS Disney Plus 24 frames Lifetime Christmas movies sports hispanic YA cancelled TV series breaking bad Tomatazos Grammys Anna Paquin ghosts Mary Tyler Moore Musicals video The Purge richard e. Grant ratings NBC cars Sneak Peek Spike versus Calendar Arrowverse ITV DC streaming service Lucasfilm free movies Pirates HBO Max werewolf Classic Film composers scary movies Lionsgate Teen Quiz festivals directors period drama Sundance TV Crunchyroll Song of Ice and Fire Cannes Trophy Talk discovery theme song harry potter Film TCA Winter 2020 based on movie Film Festival Crackle Family Syfy Awards kids Summer Trailer Columbia Pictures Tarantino DGA TV Land nature Pop TV Pop green book canceled TV shows travel documentary Discovery Channel Martial Arts X-Men Amazon Studios christmas movies 20th Century Fox Winners TNT teaser transformers Interview award winner supernatural dceu politics YouTube Red Mary poppins Amazon El Rey Pet Sematary Logo screen actors guild Pride Month Musical spanish language VICE golden globes Box Office Nat Geo VH1 Sundance what to watch elevated horror sitcom diversity renewed TV shows true crime Podcast television romance WGN TCM children's TV RT History witnail Cosplay Food Network CBS anthology Horror canceled New York Comic Con Peacock Election Comedy TLC Warner Bros. Television Academy indie Rocky miniseries Fox News Disney streaming service Elton John cancelled TV shows comics Super Bowl History movies Winter TV Tumblr SDCC Marathons Black History Month war natural history TCA 2017 Epix DC Universe Red Carpet Pixar Holidays Chernobyl Writers Guild of America cinemax FX Unbreakable Kimmy Schmidt Reality game show franchise Acorn TV Creative Arts Emmys Britbox police drama SXSW unscripted See It Skip It Thanksgiving Shondaland BBC Heroines Sci-Fi HBO Ghostbusters series IFC Reality Competition APB jamie lee curtis Mary Poppins Returns Masterpiece Apple TV Plus Travel Channel BET Marvel hist reboot TV Hallmark The Walking Dead ABC streaming Countdown Emmys quibi Academy Awards AMC Freeform blockbuster NYCC Shudder BBC America halloween 2019 batman FOX comiccon LGBT Comics on TV Biopics 2020 CW Seed 2015 Watching Series slashers Mudbound Valentine's Day 2017 stand-up comedy TruTV 71st Emmy Awards cartoon DC Comics psycho Fall TV American Society of Cinematographers cancelled game of thrones name the review Character Guide MTV TV renewals MSNBC DirecTV 2018 Disney toy story Brie Larson Infographic Stephen King Action Vudu TCA Paramount Network disaster boxoffice Drama Country Trivia Starz Sundance Now ABC Family Avengers thriller binge E3 Set visit Schedule E! dogs Hallmark Christmas movies Turner A&E