Weekend Box Office

Box Office Guru Wrapup: The Simpsons Movie Gobbles Up $72M Opening

Third largest debut for an animated film

by | July 29, 2007 | Comments

Moviegoers across North America embraced The Simpsons Movie which beat out all industry expectations for an explosive number one opening this weekend grossing more than the next four biggest hits combined. The Fox release collected an estimated $71.9M in its first weekend in theaters and averaged a spectacular $18,320 per site from 3,922 locations. The PG-13 comedy enjoyed the third largest debut ever for an animated film trailing only Shrek the Third and Shrek 2 which bowed to $121.6M and $108M, respectively.

The Simpsons Movie delivered the fifth biggest July opening weekend ever after the megasequels Pirates of the Caribbean: Dead Man’s Chest ($135.6M in 2006), Spider-Man 2 ($88.2M in 2004), Harry Potter and the Order of the Phoenix ($77.1M in 2007), and Austin Powers in Goldmember ($76.6M in 2002). It also ranks fifth among the biggest non-sequel opening weekends in history following Spider-Man ($114.8M in 2002), Harry Potter and the Sorcerer’s Stone ($90.3M in 2001), The Passion of the Christ ($83.8M in 2004), and The Da Vinci Code ($77.1M in 2006). The magic number five is also where The Simpsons Movie stands in Fox’s company history behind the debuts of the last two installments in both the Star Wars and X-Men franchises.

After building up an enormous fan base over the last 18 years, The Simpsons Movie was finally ready to capitalize on the popularity of the television series by jumping to the big screen and the audience certainly followed. Fox reported that the audience for the $75M production was solid in all four quadrants. Strong reviews from critics also helped the cause and probably encouraged many fans who have given up on watching the weekly series to return for the theatrical fun. The studio’s marketing department also deserves a gold medal for its unorthodox campaign which really commanded the attention of the public. From the contest between different towns named Springfield to host the premiere to the conversion of a dozen 7-11 stores into Kwik-E-Marts, the studio was able to generate massive amounts of excitement with creative new ideas.

Dropping a notch from its top spot debut, Adam Sandler and Kevin James cuddled up in second place with the comedy I Now Pronounce You Chuck and Larry which fell 44% to an estimated $19.1M. The Sony release has laughed up a solid $71.6M in its first ten days and should find its way to the neighborhood of $125M. Chuck is performing much like Sandler’s 2002 summer comedy Mr. Deeds which bowed in late June to $37.2M, tallied $73.6M in ten days, and finished with $126.3M.

Another former number one followed. Harry Potter and the Order of the Phoenix dropped 48% to an estimated $17.1M in its third weekend and boosted its 19-day cume to $241.8M. Phoenix posted the smallest third-weekend gross of any Potter film to date, however a final domestic cume close to the $290M of the last installment Goblet of Fire still seems possible.

The hot musical Hairspray posted a decent hold in its second weekend dropping 43% to an estimated $15.6M for New Line. The ensemble pic featuring John Travolta and Queen Latifah watched its total soar to $59.3M after only ten days which already makes it the studio’s top grossing film in two years. The PG-rated entry looks to pass the $103.3M of last winter’s Dreamgirls and may reach about $110M.

Catherine Zeta-Jones headlined the new romantic dramedy No Reservations and found moderate success with an estimated opening of $11.8M. The Warner Bros. release debuted in 2,425 locations as an alternative choice for adult women and averaged a good $4,849. Aaron Eckhart and Abigail Breslin co-star in the story of a chef whose life changes after her sister’s death leaves the woman to care for her niece. Reviews were mixed.

The action smash Transformers placed sixth in its fourth weekend with an estimated $11.5M. Down 44%, the Paramount/DreamWorks co-production boosted its cume to $284.6M putting it at number 31 on the list of all-time domestic blockbusters after The Matrix Reloaded which grossed $281.5M in 2003. Transformers is now the third biggest hit ever for Paramount after Titanic ($600.8M) and Forrest Gump ($329.7M) and also the third largest in DreamWorks history trailing the last two Shrek installments.

In their fifth weekends, Disney’s Ratatouille and Fox’s Live Free or Die Hard held up well grossing estimates of $7.2M and $5.4M, respectively. The Pixar toon dipped 34% and has banked $179.7M to date while the Bruce Willis sequel slipped only 25% pushing the cume to $125.1M. The new John McClane adventure is the actor’s highest grossing live-action film since 1999’s The Sixth Sense.

Two new flops rounded out the top ten. Sony’s Lindsay Lohan horror flick I Know Who Killed Me bowed to an estimated $3.4M from 1,320 theaters for a weak $2,576 average. The R-rated torture pic was never tracking well and its star’s recent arrests put the nail in the coffin for the film’s release. MGM opened the golf comedy Who’s Your Caddy? with an estimated $2.9M averaging only $2,846 from 1,019 sites.

Four films dropped out of the top ten over the weekend. The Warner Bros. romantic comedy License to Wed tumbled 64% to an estimated $1.3M lifting its cume to $41.7M. A mediocre $44M final should result for the Robin Williams pic. Rival comedy Knocked Up has been one of the year’s top comedy performers and fell 48% to an estimated $1.2M giving Universal a superb $145.1M to date. The low-cost $30M production should finish its domestic run with just under $150M.

Horror hit 1408 dropped 54% to an estimated $1.2M giving MGM $70M thus far. As the year’s second biggest fright flick after Disturbia, the John Cusack film should reach about $73M.

The Steve Carell epic comedy Evan Almighty grossed an estimated $1.1M, down 57%, pushing the tally to $96.3M. Produced for $175M, the PG-rated pic will have to work hard with second-run business in order to crack the $100M mark for Universal. It will also have to soar internationally and on video if it wants reach break-even.

A handful of films expanded into wider release this weekend. MGM’s military drama Rescue Dawn grossed an estimated $1.7M from 500 locations for a $3,304 average and $3M cume. The sci-fi thriller Sunshine grossed an estimated $1.3M for Fox Searchlight resulting in a $2,750 average and a total of $1.6M. The Don Cheadle film Talk To Me averaged $6,986 from 115 playdates for a weekend estimate of $803,000. Total sits at $1.9M for Focus.

The top ten films grossed an estimated $165.7M which was up a potent 52% from last year when Miami Vice opened at number one with $25.7M; and up 58% from 2005 when Wedding Crashers rose to the top spot for the first time with $20M in its third frame.

Author: Gitesh Pandya, www.BoxOfficeGuru.com

Tag Cloud

movie National Geographic rotten Lionsgate Disney Plus Mary poppins christmas movies The Walking Dead cancelled TV series Disney Channel Cosplay game of thrones Extras FOX Travel Channel cops reviews Valentine's Day movies asian-american Arrowverse Interview sitcom Funimation CBS All Access space Drama werewolf rotten movies we love Crackle mutant Hear Us Out Nat Geo politics crime thriller casting psychological thriller Rom-Com MTV APB elevated horror Martial Arts satire Brie Larson Warner Bros. 20th Century Fox Opinion Chilling Adventures of Sabrina Epix Awards Marvel Television Set visit toy story The Witch cooking transformers Lifetime Anna Paquin CW Seed OneApp Film Binge Guide A24 Stephen King Calendar finale miniseries Horror Holidays Mudbound Sneak Peek Marvel Studios BBC CBS Fox News Cartoon Network The Arrangement police drama Character Guide Discovery Channel crime 4/20 animated Rock Hulu 72 Emmy Awards Amazon Prime Video adventure ESPN Heroines a nightmare on elm street 21st Century Fox Syfy TCA Winter 2020 TCA 2017 Polls and Games Disney+ Disney Plus directors DC Comics San Diego Comic-Con Shondaland Crunchyroll comic Columbia Pictures mission: impossible PlayStation 007 tv talk Comedy Central PaleyFest Photos cartoon Ellie Kemper Pop child's play video Women's History Month thriller Podcast Tarantino Pixar green book zombies Teen 71st Emmy Awards comiccon WGN concert VH1 Pet Sematary criterion ghosts Masterpiece blockbuster superhero golden globes DC Universe RT History docudrama See It Skip It Comics on TV anthology Britbox fast and furious festivals DC streaming service Reality Competition laika Netflix news Rocketman FX on Hulu Election serial killer breaking bad cancelled TV shows social media ABC History The CW book Dark Horse Comics Apple TV+ Freeform streaming Winners Disney cars Amazon Studios Shudder E3 Sci-Fi AMC Thanksgiving Song of Ice and Fire DGA Baby Yoda Summer X-Men Premiere Dates all-time Watching Series period drama Endgame Captain marvel Holiday Reality Film Festival Peacock dogs technology Marathons canceled crossover Emmys best Schedule zombie Quiz natural history what to watch Ovation Spring TV Television Critics Association 2018 HBO Go screen actors guild critics Mary Poppins Returns game show Turner ratings Pop TV Christmas Unbreakable Kimmy Schmidt PBS documentary Acorn TV Logo 2020 joker Writers Guild of America based on movie MCU ABC Family BBC One SXSW First Reviews spinoff Kids & Family New York Comic Con twilight facebook series Cannes franchise discovery TV renewals Sundance A&E blaxploitation Music obituary Avengers political drama Video Games nbcuniversal Certified Fresh classics TV Land USA 2019 romance President renewed TV shows BET Creative Arts Emmys anime Netflix Christmas movies nature Academy Awards Action VOD FXX die hard diversity singing competition Fall TV TCA universal monsters Esquire spain LGBTQ Superheroes Fantasy Grammys witnail Trailer Emmy Nominations First Look dceu sequels documentaries Tubi Musical spider-man TV Awards Tour composers indiana jones Pirates 2017 Mary Tyler Moore true crime Toys NBC teaser dark Showtime supernatural LGBT Marvel stoner Paramount Network Classic Film Western cults Super Bowl Sundance Now sports latino revenge Elton John canceled TV shows Rocky Food Network TNT crime drama The Purge Winter TV CNN RT21 comics dramedy Comedy name the review VICE zero dark thirty BBC America science fiction Pride Month richard e. Grant Chernobyl scary movies justice league spanish language OWN award winner free movies Spike Country Nominations SundanceTV foreign Infographic E! medical drama Black History Month GIFs indie strong female leads aliens Television Academy independent HBO cancelled television CMT sag awards GoT Walt Disney Pictures disaster Oscars historical drama south america 2015 Comic Book cancelled romantic comedy Amazon Prime travel Nickelodeon Lucasfilm Musicals Year in Review Superheroe doctor who IFC Films Black Mirror TIFF kids screenings chucky Tomatazos FX TLC dc spy thriller Bravo USA Network Countdown TCA Awards mockumentary talk show El Rey HBO Max Amazon cats Red Carpet worst Biopics halloween batman films vampires TBS children's TV quibi psycho war Apple ITV Hallmark Vudu NYCC Trophy Talk TruTV GLAAD hollywood parents biography Sony Pictures boxoffice harry potter WarnerMedia YA Spectrum Originals hispanic YouTube Premium Ghostbusters stop motion sequel Paramount Adult Swim MSNBC Hallmark Christmas movies Turner Classic Movies slashers reboot TCM hist 45 2016 Box Office IFC Trivia SDCC BAFTA versus emmy awards Animation cinemax Star Wars binge adaptation YouTube Red Starz Apple TV Plus unscripted Mystery American Society of Cinematographers Universal robots Lifetime Christmas movies Star Trek Best and Worst 24 frames DirecTV jamie lee curtis television BET Awards Mindy Kaling theme song comedies stand-up comedy Disney streaming service Tumblr video on demand Sundance TV YouTube Family dragons