Weekend Box Office

Box Office Wrapup: "Jackass" #1, "Little Miss Sunshine" Crosses $50M

by | September 25, 2006 | Comments

Young men returned to theaters in droves and powered the crude new stunts sequel Jackass: Number Two to the number one spot with the biggest opening weekend of any film in the past seven weeks. The martial arts actioner Fearless debuted impressively in second place playing to young men as well, but the new older-skewing period dramas Flyboys and All the King’s Men were mostly ignored.

Holdovers enjoyed small declines as the overall marketplace bounced back after two dismal weeks, even though ticket sales failed to reach last year’s levels for the third consecutive weekend.

Paramount scored a major victory with the chart-topping performance of Jackass: Number Two which grossed an estimated $28.1M in its first weekend in theaters. Crashing into 3,059 locations, the R-rated comedy averaged a stellar $9,188 per theater. Its predecessor, Jackass: The Movie, was a surprise number one hit in October 2002 with a $22.8M bow from 2,509 theaters and a similar $9,073 average. It went on to gross a fantastic $64.3M from a slim $5M budget. Number Two was produced for just under $12M and looks to become another highly profitable title for the studio proving that the franchise is still alive and well. The films are based on the popular MTV prank series.

With six historical films in the top ten, young movie fans were not in the mood to learn about yesterday and instead chose the immature and outrageous antics of present day jokester Johnny Knoxville and pals. Studio research showed that young men were the core audience, as expected. Those under the age of 25 made up a hefty 70% of the crowd and males accounted for 65%. Jackass also delivered the second biggest opening of the year for an R film trailing the $29M bow of March’s Inside Man. Critics were surprisingly upbeat with their reviews of Number Two.

Jet Li‘s Fearless flew into the number two spot over the weekend opening to an estimated $10.6M from 1,808 theaters with a solid $5,843 average. The PG-13 film about China’s most famous fighter from a century ago was marketed as the action star’s final martial arts picture ever and helped to get his loyal fan base out into the theaters. The Focus release marks Li’s seventh consecutive film to debut with an opening weekend average of more than $5,000. Critics were quite pleased with the Mandarin-language picture. Fearless opened in Hong Kong and most of Asia early this year and has kicked its way into other major markets like Australia, New Zealand, and France in recent weeks.

Dropping from first to third was The Rock‘s football drama Gridiron Gang which grossed an estimated $9.7M in its second play. The Sony sports flick held up exceptionally well considering the weekend’s formidable competition for male dollars and slipped only 33%. The Rock’s movies usually fall by at least 45% in their sophomore frames. After ten days, the $30M feel-good film has grossed $27.2M and should rush past the $50M mark domestically. Even though Gridiron began with the weakest opening ever for the actor, it looks to become his highest grossing film since 2002’s The Scorpion King ($90.5M) thanks to strong legs and positive word-of-mouth.

MGM’s Flyboys took off in fourth place with an estimated $6M from 2,033 theaters. The PG-13 pic about American fighter pilots during World War I averaged a mild $2,957 per theater. Starring James Franco, the adventure film skewed older as a very high 73% of the audience was over the age of 30. Men made up 59% of the crowd and reviews were not too favorable. Flyboys is the third consecutive period drama in as many weeks that has failed to excite today’s moviegoing public following disappointing results from competing Los Angeles-based murder mysteries The Black Dahlia and Hollywoodland.

A pair of not-so-strong sophomores followed. The animated baseball flick Everyone’s Hero grossed an estimated $4.8M, down just 22%, and raised its ten-day tally to $11.6M. Fox could finish with around $25M. Universal’s crime thriller The Black Dahlia crumbled 56% to an estimated $4.4M dropping from second place to sixth. The $60M Brian De Palma entry has taken in just $17.3M and might end up with a disappointing $25M as well.

Sony saw low voter turnout for its political thriller All the King’s Men which was defeated in a landslide this weekend opening to a poor $3.8M, according to estimates. Averaging a weak $2,510 from 1,514 locations, the PG-13 film stars Sean Penn as an outspoken politician who runs for governor of Louisiana. Jude Law, Kate Winslet, Anthony Hopkins and James Gandolfini co-star. The studio had high hopes for this remake of a Best Picture Oscar winner, but instead met with awful reviews across the board from critics which helped to fuel negative buzz. Only older adults had interest as studio research showed that a whopping 75% of the audience was 35 or older and 53% were women. All the King’s Men is just the latest in a series of historical films that Hollywood has been rolling out this fall that have had moviegoers yawning.

The supernatural chiller The Covenant dropped only 31% to an estimated $3.3M with a sum of $20.3M for Sony. For the fourth consecutive weekend, the long-lasting hits The Illusionist and Little Miss Sunshine ranked back-to-back on the charts. Yari Film Group’s Vienna-set mystery eased a scant 10% to an estimated $3.3M pushing its total to $27.5M. Fox Searchlight’s comedy smash slipped just 13% to an estimated $2.9M lifting the cume to $50.3M.

In limited release action, Warner Independent saw stellar results from its surreal drama The Science of Sleep which bowed to an estimated $347,000 from only 14 theaters for a sparkling $24,786 average. Directed by Michel Gondry (Eternal Sunshine of the Spotless Mind), the R-rated film scored good reviews and will expand to over 200 theaters on Friday in most major markets. Miramax saw a so-so start for its animated noir Renaissance which debuted to an estimated $10,000 from a pair of solo engagements in New York and Los Angeles for a mild $5,200 average.

Four more pictures were pushed out of the top ten this weekend. Two-time chart-topper Invincible grossed an estimated $2.6M in its fifth session. Off 36%, the Mark Wahlberg football pic has collected a solid $54.8M to date and might end up with around $60M for Buena Vista. The Zach Braff comedy The Last Kiss grossed an estimated $2.5M, down 45%, putting its ten-day total at a puny $8.5M. A final take of roughly $15M seems likely.

The murder mystery Hollywoodland fell 46% in its third frame to an estimated $1.5M for Focus. With only $12.9M in the bank, look for a weak $16M conclusion to its case. Lionsgate’s action thriller Crank tumbled 56% to an estimated $1.2M for a $26.6M cume. The Jason Statham pic should reach about $29M.

The top ten films grossed an estimated $76.8M which was down 9% from last year when Flightplan debuted at number one with $24.6M; but up a healthy 38% from 2004 when The Forgotten opened in the top spot with $21M.

Author: Gitesh Pandya, www.BoxOfficeGuru.com

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