Colts vs. Bears? Bring on the Super Bowl Commercials!

by | February 4, 2007 | Comments

Whether you’ll be watching Sunday’s showdown for the gridiron action or waiting to see what millions of dollars in advertising money looks like, we’ll be here logging the best and worst of this year’s Super Bowl XLI spots! Place your vote!

They’ve already told us not to expect any huge movie trailer premieres (unless you’re desperately looking forward to "Pride," "Meet the Robinsons," or the old guy biker gang comedy, "Wild Hogs"). But Super Bowl commercials are always great no matter the sponsor, right?

Travolta riding easy in "Wild Hogs"

Well, you be the judge of that. We’ll keep a running tab of the commercials as they happen — cast your vote on the best and worst of this year’s offerings, or just discuss ’em with fellow couch quarterbacks.

Our pick for best bet? Kevin Federline‘s Nationwide Insurance spot, Triumph the Insult Comic Dog slinging for the NFL, Robert Goulet for Emerald Nuts, and the Prince halftime show!

3:09 pm: First Trailer
If you turn off the sound, the trailer for Antoine Fuqua’s "Shooter" starring Mark Wahlberg and Danny Glover actually looks a lot like "Live Free or Die Hard," except without the hype or the excitement. You can check out the trailer we have available here, which goes more into the story and doesn’t feature quick cuts. Or you can the image below for the flipbook:

3:15 pm: Ghost Rider

There’s not much here that we haven’t seen before in previous "Ghost Rider" trailers, but it does look like a decent comic book movie with slick CGI sequences and bright colors. The only problem is it’s coming out in February, the month when Studios put out films that they don’t have much confidence in. Check out the trailer for the Nicolas Cage and Eva Mendes starring "Ghost Rider" here – it’s not much different than the one shown in the Super Bowl.

3:25 pm: Game on!
It’s raining.

3:25:20 pm: TOUCHDOWN BEARS!

Hmm…Bud Light’s rock-paper-scissors spot…Doritos…those Blockbuster critters. Not laughing out loud yet.

I’s great how the first three Superbowl commercials feature gratuitious violence: a man gets hit in the head with a rock, two people suffer automobile accident-related head injuies, and there’s a shocking sequence of rodent-on-rodent violence. Man, that JT-Janet halftime show seems positively quaint by these days.

Sierra Mist’s one-two punch: the beard comb-over and the lesser-funny soda-protection karate class. Meh. What a waste of Michael Ian Black and Jim Gaffigan.

The "Pride" trailer is pretty lame. Looks like a typical movie where lives are affirmed and spirits are uplifted. Terrence Howard stars. It’s tough out here for a swimming coach!

The Coke Grand Theft Auto spot; now that’s cute!

Cheesiest ad so far: My goodness. It looks like a parody or something.

We’ve also seen a vaguely homophobic Snickers commercial (the one where the two dudes share a Snickers bar, then rip their out chest hair) and a vaguely racist Bud Light commercial (the one where it’s supposed to be hilarious that people have accents). Not amused.

Can’t forget that Chevy commercial with various people singing songs with Chevrolet references, such as Nelly’s "E.I.," Elton John‘s "Crocodile Rock," and the Beach Boys‘ "409." It’s pretty tuneless, except for Mary J. Blige. She rules.


Prince has got to be one of the best Super Bowl halftime performers ever. Even in his old lady head scarf. Need I point out:

  • The glow-in-the-dark marching band
  • The "Artist Formerly Known As Prince" symbol-shaped stage
  • The weird early ’90s-esque matching dancing ladies
  • The "best of Prince" set list

And the most memorable/huh? moment: Prince covering Foo Fighters ("Best of You") ostensibly as a thank you for Foo Fighters covering Prince ("Darling Nikki"). But do we really have to cut the intro to "Let’s Go Crazy" short?? The opening monologue is the best part!

I hope they cut short this football business and give us a full-length Prince concert. Play "When Doves Cry!!" And, in a bit of irony: Prince plays "Purple Rain" in the — you guessed it — pouring rain!!

Now it’s over and you’ve got to wonder: who’s the genius who first thought "Prince" and "NFL" would go together in the first place?


To start the second half, there was a Bud Light ad in which a bunch of people were slapping each other; a Philip K. Dickian GM ad in which a robot commits suicide; and a pharmacutical ad in which a guy dressed in a heart costume is brutally assaulted in an alley. Apparently, violence sells beer and cars, and reminds people to take better care of their hearts.

Coke and Tostitos pay tribute to Black History Month. Now that’s something we can get behind, not least of which because neither ad features any brutal beatings.


Featuring the voice talents of Angela Bassett and Tom Selleck, "Meet the Robinsons" looks like a mix between "Jimmy Neutron" and "Toy Story." Not exactly spectacular, but could be decent family fare. Check out the trailer here.


It’s the same trailer you’ve been seeing on TV and elsewhere. It stars Gong Li. Check out the trailer here.


Mediocre game, mediocre commercials. Too many fumbles all around. Fortunately, Robert Goulet livened things up with an Emerald Nuts ad. The commecial itself is so-so, but Goulet himself is genius.

Tag Cloud

Freeform spider-man halloween concert Anna Paquin Columbia Pictures CBS All Access TCA Winter 2020 festival Infographic FX Lifetime award winner YouTube canceled TV shows El Rey FOX canceled USA Network Spring TV crime thriller natural history Winter TV FXX Sony Pictures Election Reality 2016 X-Men VICE Britbox Musical YA Holiday USA fast and furious 4/20 green book Unbreakable Kimmy Schmidt jamie lee curtis Awards Tour APB Cannes child's play Nominations chucky boxoffice binge indiana jones comics Family elevated horror Kids & Family docudrama Adult Swim Podcast harry potter Schedule Animation robots 2019 films NBC reboot Warner Bros. Shudder comedies video on demand historical drama screenings casting rotten movies we love psycho remakes series Star Trek witnail documentaries OWN Starz IFC Films Sundance stand-up comedy social media CW Seed Captain marvel Creative Arts Emmys Arrowverse rotten stop motion documentary dceu Cartoon Network Hallmark Women's History Month dramedy Ovation blockbuster Video Games anime Tarantino Teen superhero christmas movies Walt Disney Pictures Disney renewed TV shows streaming The Purge Character Guide BET TCA 2017 Black Mirror nature game show Premiere Dates MTV Baby Yoda Masterpiece book cinemax Toys cooking First Look Summer Discovery Channel cults TBS hist Chernobyl worst movies crossover CNN Pixar versus dc kids CMT Music comiccon dark HBO Go President facebook aliens Action Pride Month Epix VOD Thanksgiving latino zombies Spectrum Originals Apple spain 21st Century Fox DC streaming service Red Carpet PlayStation TCM National Geographic Dark Horse Comics E3 true crime Martial Arts slashers Lucasfilm toronto Writers Guild of America video travel all-time Hear Us Out adventure Tomatazos venice talk show spanish language free movies Lifetime Christmas movies Set visit directors mission: impossible Trophy Talk Calendar Quiz cats anthology satire miniseries HBO Marvel name the review twilight Star Wars Sundance TV Interview movies cartoon Turner Classic Movies romance 72 Emmy Awards Disney Plus obituary war south america scary movies Song of Ice and Fire die hard Emmys DGA Marvel Television Bravo hollywood TNT Christmas Comedy Central Esquire AMC PBS joker zero dark thirty Hallmark Christmas movies Fantasy A&E independent Emmy Nominations dogs period drama 2015 batman serial killer Netflix Christmas movies sequel TV renewals TLC franchise mockumentary worst Comics on TV Amazon Prime Video psychological thriller FX on Hulu Fall TV American Society of Cinematographers Year in Review Marvel Studios Syfy Amazon Studios singing competition OneApp The Arrangement 71st Emmy Awards San Diego Comic-Con nfl Grammys emmy awards werewolf TV Land Mindy Kaling space diversity Paramount 2020 cancelled TV shows Trivia zombie BBC football Disney streaming service Crunchyroll CBS Best and Worst 007 strong female leads Disney Channel sag awards The Walking Dead Mary Tyler Moore Film Festival The Witch indie sports a nightmare on elm street cancelled television quibi Sci-Fi Endgame Paramount Network TCA Black History Month toy story Universal finale cops GLAAD New York Comic Con Lionsgate Superheroe festivals BAFTA History Disney+ Disney Plus Tumblr BET Awards LGBTQ Shondaland Travel Channel disaster Comic Book Amazon Pop TV See It Skip It cars Super Bowl breaking bad Drama nbcuniversal RT21 justice league First Reviews Awards Winners Hulu supernatural SundanceTV Pop Classic Film GoT Television Academy Sundance Now Mudbound Extras Polls and Games criterion WarnerMedia Crackle foreign ESPN Amazon Prime Apple TV+ Holidays Oscars Brie Larson Acorn TV game of thrones teaser Country IFC Rock Funimation Nat Geo Cosplay children's TV PaleyFest dragons Mary Poppins Returns golden globes hispanic Opinion news Stephen King Watching Series Fox News sequels Ghostbusters cancelled TV series 24 frames Rocky TruTV Box Office Marathons Pirates Heroines MSNBC ratings mutant vampires based on movie RT History DC Universe Biopics doctor who 2018 unscripted LGBT animated technology Vudu Apple TV Plus TIFF Sneak Peek politics Valentine's Day scorecard ITV Countdown WGN Trailer E! MCU GIFs medical drama YouTube Premium Turner thriller Spike science fiction DirecTV Logo SXSW transformers TCA Awards crime romantic comedy Binge Guide best 45 DC Comics Tubi Mary poppins parents asian-american Western Certified Fresh biography screen actors guild ABC Showtime 2017 classics theme song 20th Century Fox Nickelodeon ghosts Peacock Ellie Kemper Chilling Adventures of Sabrina Academy Awards Avengers revenge SDCC crime drama ABC Family stoner spy thriller VH1 political drama Elton John laika Comedy HBO Max Superheroes Rom-Com television Food Network police drama NYCC Mystery sitcom A24 Film BBC America movie universal monsters composers The CW richard e. Grant Pet Sematary BBC One Photos YouTube Red reviews Television Critics Association Reality Competition tv talk what to watch discovery cancelled Horror Netflix critics comic TV blaxploitation adaptation spinoff Musicals Rocketman