News

How to Pick a Good Rom-Com Based on Its Poster

Are there characters standing back-to-back? Are they sitting? Are there more than three people? Is there a giant head? We'll tell you which ones to avoid.

by | February 14, 2021 | Comments

Without any major romantic comedy releases dropping in theaters this year for Valentine’s Day, you might find yourself trying to pick the perfect rom-com on your favorite streaming services and apps. On one hand, it’s wonderful that there are so many choices. However, that paradox of choice could also leave you browsing for hours without ever picking a film, as the sheer number of options can result in decision paralysis (it’s a first-world problem, but it’s real). That’s how you end up scrolling through titles until you watch Always Be My Maybe for the 117th time (which isn’t a bad thing, because it features Randall Park singing about punching Keanu Reeves).

In an effort to make your decision a little easier, we analyzed 428 rom-com posters and, based on patterns we discovered, placed them into nine categories. We then figured out each category’s Tomatometer and Audience Score averages, then ranked them from worst to best. This way, the next time you’re in the mood for a romantic comedy, and you see characters back-to-back on the poster, or a collage of faces, or a heavily photoshopped image of two people looking at each other — or somewhere else entirely — you’ll know if the movie is likely to be worth your time. Read on to see what we discovered!


9. Posters with One Character Standing in Front of Another

Posters for Trainwreck, Leap Year, and The Wedding Planner
(Photo by ©Universal Pictures, ©Columbia Pictures)

Average Tomatometer Score: 40.7%
Average Audience Score: 53.3%
Average of Tomatometer and Audience Scores: 47%

After sorting through decades of rom-com posters and becoming familiar with their eccentricities and similar themes, it was always obvious that this motif was arguably the laziest. You just get the feeling that a marketing department intern slapped some publicity stills on the poster, then went to lunch. While Waitress or Trainwreck are the complete opposite of trainwrecks, others such as When in Rome, The Wedding Planner, and Leap Year photoshopped in their A-list actors, and the end result says very little about the movies they represent. It makes you wish that in an alternate reality there is a Leap Year poster that features Amy Adams leaping in the air while she’s holding Matthew Goode in her arms (see category below).


8. Posters with Characters Back-to-Back, Leaning on Each Other, or Being Picked up

Posters for Pretty Woman, While You Were Sleeping, and How to Lose a Guy in 10 Days
(Photo by ©Buena Vista Pictures, ©Paramount Pictures)

Average Tomatometer Score: 40.1%
Average Audience Score: 56.4%
Average of Tomatometer and Audience Scores: 48.25%

While these types of posters may come across as dynamic and dangerous (leaning = falling, picking someone up = bad back), they typically signify a Rotten result. Maybe it’s that the back-to-back visual makes us think that the two characters are about to engage in a Hamilton-esque duel. All we know is that of all these posters, only While You Were Sleeping could muster a Tomatometer score above 80%, while 23 of the 31 posters in the group were Rotten. We have No Reservations pointing out The Ugly Truth that these posters make us want to give these films Two Weeks Notice. However, if you are looking for diamonds in the rough, we recommend Brown Sugar (we still don’t know what Taye Diggs is doing with Sanaa Lathan’s leg though) or How to Lose a Guy in 10 Days, which at least showcases Kate Hudson’s iconic dress.


7. Posters with Characters Not Looking Directly at Each Other

Posters for Date Night, Always Be My Maybe, and The Proposal
(Photo by ©20th Century Fox Film Corp., ©Netflix, ©Walt Disney Studios Motion Pictures)

Average Tomatometer Score: 49.5%
Average Audience Score: 55.2%
Average of Tomatometer and Audience Scores: 52.35%

This category could be considered a cousin to Posters with One Character Standing in Front of Another; here, the characters are standing next to each other, and that seems to make a world of difference. That said, these characters aren’t looking at one another; they are either staring off into the distance, presumably laughing at a funny joke, or looking rather pleased with themselves, sometimes with their arms crossed. The 52.35% average is Fresh-adjacent, so proceed with caution, as you could pick winners like Always Be My Maybe or The Proposal, or you could be stuck with Good Luck Chuck or The Pallbearer.

Random Pro Tip: Look for the posters where there’s some contact between the characters. For instance, popular Fresh films such as Dave, Plus One, and Date Night actually make an attempt to portray couples who appear to like each other, and that generally seems to reflect in the Tomatometer score.


6. Posters with Three Characters on Them

Posters for Bridget Jones's Diary, Why Him?, and Three to Tango
(Photo by ©Universal, ©20th Century Fox, ©Warner Bros.)

Average Tomatometer Score: 50.1%
Average Audience Score: 55.4%
Average of Tomatometer and Audience Scores: 52.8%

The nice thing about these posters is they immediately clue you into what kind of movie you’ll be watching. The three people signify either a love triangle or a meddling parent (Think Monster-In-law or Why Him?) who will provide comedic drama. Who will be picked? Will the meddling parent get over themselves? Will Hugh Grant and Colin Firth engage in another spectacular fight? The 52.8% Tomatometer average means these films trend towards decent, but be careful when deciding, because you could either pick wonderful films like The Half of It (watch it now) and Broadcast News (watch it immediately after The Half of It), or be stuck with My Best Friend’s Girl or My Boss’s Daughter.

Random Pro Tip: Avoid the films with pronouns like Me (You, Me and Dupree), I (I Think I Love My Life), Her (Over Her Head Body) and My (My Boss’s Daughter) in their titles. The majority of these are Rotten.


5. Posters with Four or More Characters on Them

Posters for 10 Things I Hate About You, Valentine's Day, and Love, Actually
(Photo by ©Buena Vista Pictures, ©New Line Cinema, ©Universal Pictures)

Average Tomatometer Score: 54.2%
Average Audience Score: 61%
Average of Tomatometer and Audience Scores: 57.6%

These posters showcase that the movie will be an ensemble piece by utilizing collages, tiers, or wide shots of several actors. Also, after looking through as many posters as we did, you’ll notice a trend that there is a central couple, and surrounding them are likable supporting characters. This is a marketing tactic to tell viewers, “Hey, if you don’t like the central couple, we have some other fun people who pop up occasionally.” That’s always reassuring, since there’s no guarantee you’ll enjoy spending time with the primary lovebirds, and those side characters can often make or break a movie like that.


4. Posters with Two Characters and At Least One Giant Face

Posters for What Women Want, Notting Hill, and Kate & Leopold
(Photo by ©Paramount Pictures, ©Universal Pictures)

Average Tomatometer Score: 59.3%
Average Audience Score: 62.7%
Average of Tomatometer and Audience Scores: 61%

These posters are concerned with showcasing the mugs of your favorite actors and letting you know that big stars are in the film. By inserting at least one massive face on a poster, studios are banking on you recognizing it and thinking, “I know that famous person.” It’s a smart move, and films like Notting Hill, What Women Want, The Silver Linings Playbook, and Kate & Leopold all took advantage of the tactic, but once you get those casual moviegoers into the theater, you’ve got to deliver. As it turns out, these films did, more often than not, ensuring that the big bucks the studios paid for their marquee stars were well spent.


3. Posters with Two Characters Sitting

Posters for The Lovebirds, Palm Springs, and Enough Said
(Photo by ©Netflix, ©Hulu, ©Fox Searchlight)

Average Tomatometer Score: 62.7%
Average Audience Score: 62.5%
Average of Tomatometer and Audience Scores: 62.6%

With Palm Springs, Enough Said, About a Boy, Sleeping With Other People, Manhattan, Singles, and The Lovebirds in this category, it’s easy to understand why it’s Fresh overall. These films include “hip” romantic comedies, or slightly offbeat films that occasionally stray from the formula. The visual of two people sitting down suggests some intimacy and, depending on the backdrop, communicate a lot about the circumstances of the central relationship. It’s a shorthand that works, and the movies that employ it are, on the whole, pretty solid.


2. Posters with Two Characters Looking at Each Other

Posters for Crazy Rich Asians, When Harry Met Sally, and Tin Cup
(Photo by ©Warner Bros., ©Columbia Pictures)

Average Tomatometer Score: 60.3%
Average Audience Score: 67.5%
Average of Tomatometer and Audience Scores: 63.9%

It would seem like a no-brainer that movie posters featuring characters looking into each other’s eyes have a Fresh Tomatometer average. The posters for Crazy Rich Asians, Shakespeare in Love, When Harry Met Sally, and Sleepless in Seattle are all designed this way, and those films’ reputations obviously speak for themselves. There’s an intimacy to this pose, which suggests the characters like each other (or will like each other after a chase through an airport). Movies like The Bounty HunterFool’s Gold, Gigli, and Blended bring the score down, but at least they feature Jennifer Anniston, Kate Hudson, Jennifer Lopez, and Drew Barrymore, which helps make them watchable to an extent.


1. Posters with Only One Character

Posters for Hitch, Amelie, and Moonstruck
(Photo by ©Columbia Pictures, ©20th Century Fox, ©MGM)

Average Tomatometer Score: 71.8%
Average Audience Score: 70.2%
Average of Tomatometer and Audience Scores: 71%

It may seem counterintuitive, but rom-com posters with only one person on the poster have the highest Tomatometer and Audience Score average. This includes movies like Moonstruck, Amelie, Under the Tuscan Sun, Knocked Up, The 40-Year Old Virgin, Easy A, There’s Something About Mary, and Hitch, which all proudly showcase their A-list leads proudly. Not unlike the giant face posters (with two or more people), these posters want you to know who is the star of the film and have no problem ignoring every other member of the cast.

These posters clearly show confidence in the leads. They’re basically the equivalent of Babe Ruth calling his shot before he smashed the baseball out of the park in the 1932 World Series. These posters say “Emma Stone will change your life in Easy A”, or “Cher’s performance in Moonstruck will bowl you over.” There’s confidence and swagger in having Seth Rogen’s head take up 97% of the Knocked Up movie poster, but the film ultimately pulled in $220 million at the worldwide box office. Even Rotten movies like Sweet Home Alabama, Boomerang and 27 Dresses, were big hits that easily cleared $100 million domestically. In other words, putting one person on a rom-com poster is daring, inspired, and, more often than not, a successful marketing ploy.


There you have it! Rom-com posters featuring only one character have the highest Tomatometer and Audience Score averages. Hopefully this will help you in the future when you’re looking for something to watch. Enjoy!


On an Apple device? Follow Rotten Tomatoes on Apple News.

Tag Cloud

Comics on TV National Geographic Drama dceu Travel Channel TCA Sony Pictures VICE hist MCU halloween tv asian-american TCA Awards Black Mirror TV Land crossover FX on Hulu OWN spider-man Avengers Schedule Unbreakable Kimmy Schmidt USA Network Fantasy sequel AMC unscripted CNN stop motion Apple rt archives canceled war spanish E3 psycho Emmys OneApp independent Musicals Brie Larson cats boxing 2021 women batman game of thrones sports DC Comics 20th Century Fox stoner christmas movies hispanic Bravo Mary Tyler Moore universal monsters binge name the review canceled TV shows Year in Review Black History Month TruTV rotten movies we love foreign 2016 American Society of Cinematographers romance documentaries Baby Yoda Sundance science fiction Pet Sematary indiana jones Masterpiece stand-up comedy Fall TV GIFs Heroines Emmy Nominations renewed TV shows Sci-Fi 2015 political drama 2017 Crunchyroll fast and furious slashers Sundance TV Opinion transformers Pirates The Walt Disney Company cancelled Hear Us Out sag awards HBO Max comics discovery Peacock Mindy Kaling Chilling Adventures of Sabrina period drama zombie TIFF Pop TV franchise festival X-Men children's TV Rocky award winner chucky Interview WGN Apple TV+ Discovery Channel mission: impossible screenings Spike zero dark thirty Funimation Holiday razzies Calendar Teen 99% HBO Go laika TLC Trophy Talk Premiere Dates critics Kids & Family miniseries The CW ghosts toronto Endgame NBC comic football doctor who romantic comedy movie Family Dark Horse Comics cooking politics DGA See It Skip It films prank technology robots NYCC Thanksgiving Alien docuseries documentary Vudu ITV Warner Bros. Marvel Studios The Academy screen actors guild spain 2020 composers 72 Emmy Awards ESPN cults Mary Poppins Returns ABC FX monster movies spinoff LGBTQ Fox News Grammys Paramount Plus spy thriller Adult Swim Anna Paquin SXSW 78th Annual Golden Globe Awards joker Song of Ice and Fire Summer Film Marathons BAFTA LGBT MSNBC parents Sundance Now Esquire CBS All Access Classic Film italian 21st Century Fox series ABC Family classics Disney Plus IFC Films Walt Disney Pictures Logo indie TCA 2017 BET movies video on demand docudrama Pop Action Podcast streaming FOX Country Disney streaming service golden globe awards The Witch Martial Arts Infographic A&E blockbuster blaxploitation Rock harry potter Superheroe Tubi toy story Western king kong Nominations richard e. Grant The Purge 4/20 disaster golden globes television WarnerMedia popular scary movies biography Box Office HBO Reality worst Trivia Photos Freeform green book ViacomCBS Hulu Tarantino black El Rey Elton John reboot nfl Fox Searchlight Universal TBS Binge Guide based on movie Amazon Studios Trailer Reality Competition Cartoon Network worst movies adaptation BET Awards Awards Tour Certified Fresh Disney dark natural history Women's History Month Nat Geo Ovation all-time DC Universe Extras social media what to watch Disney Channel reviews Spectrum Originals The Walking Dead Holidays Netflix GLAAD Amazon BBC President dramedy festivals Television Critics Association Paramount Network historical drama medical drama TV renewals video Comedy Biopics Valentine's Day mutant Shudder Character Guide vampires travel venice crime Television Academy San Diego Comic-Con Apple TV Plus A24 versus PBS Columbia Pictures Broadway Countdown breaking bad die hard TNT MTV a nightmare on elm street rotten Syfy YouTube Red kids satire latino TV One anime obituary true crime RT History revenge elevated horror twilight Awards 2019 cancelled television Ghostbusters Oscars VOD Pixar zombies 2018 finale Watching Series IFC free movies Mudbound dc FXX CMT SundanceTV cinemax APB Winter TV Set visit thriller hidden camera japanese BBC America Red Carpet anthology police drama criterion archives facebook mockumentary TV serial killer Shondaland 45 24 frames Best and Worst First Reviews Crackle Britbox Comic Book comedies Cosplay australia scorecard PlayStation Lifetime CW Seed news Tumblr DirecTV CBS Netflix Christmas movies sequels Spring TV jurassic park tv talk Turner Classic Movies fresh teaser jamie lee curtis theme song ratings New York Comic Con book Ellie Kemper cancelled TV series Christmas SDCC Cannes animated kong strong female leads Musical spanish language Horror pirates of the caribbean dogs south america hollywood cops ID Acorn TV Epix trailers TCA Winter 2020 kaiju Toys game show Star Wars french VH1 YouTube Hallmark Election Mystery singing competition rom-coms Starz Creative Arts Emmys Captain marvel witnail Lucasfilm nbcuniversal sitcom ABC Signature godzilla Hallmark Christmas movies Chernobyl Superheroes 71st Emmy Awards YA werewolf GoT blockbusters child's play quibi crime thriller superman space Writers Guild of America talk show First Look The Arrangement Amazon Prime Paramount cars Disney+ Disney Plus Rom-Com crime drama PaleyFest Academy Awards boxoffice dragons Video Games psychological thriller Pride Month Lionsgate USA Nickelodeon supernatural superhero Exclusive Video Film Festival Legendary comiccon Comedy Central BBC One Super Bowl aliens E! History best justice league DC streaming service concert Stephen King Music nature Amazon Prime Video cartoon diversity Marvel Turner remakes Sneak Peek Rocketman TCM Polls and Games james bond comic books telelvision halloween RT21 007 Star Trek Mary poppins Lifetime Christmas movies Arrowverse directors Animation emmy awards deadpool Quiz Marvel Television adventure YouTube Premium casting cancelled TV shows Tomatazos Showtime Food Network Winners