MI3 Super Bowl Spot Kicks Off "Ultimate Mission" Scavenger Hunt

by | February 3, 2006 | Comments

During the first half of Super Bowl XL on February 5, Paramount Pictures will unveil a new thirty-second spot for “Mission: Impossible III” that will also kick off The Ultimate Mission, a fully integrated interactive scavenger hunt. Headquartered at www.MissionImpossible.com, The Ultimate Mission invites online users to register as Impossible Mission Force agents to solve mysteries and find clues that have been embedded in original content created especially for partners’ sites; the found clues will pay off when moviegoers see “M:i:III” on May 5.

In the movie, Tom Cruise returns as Special Agent Ethan Hunt, who faces the mission of his life. Director J.J. Abrams (“Lost,” “Alias”) brings his unique blend of action and drama to the billion-dollar franchise. The film will be released nationwide on May 5, 2006.

Commenting on the announcement, Gerry Rich, president of worldwide motion picture marketing for Paramount Pictures, said, “When you’ve got the goods, it’s exciting to share it with the fans as early as you possibly can. Tom Cruise and J.J. Abrams have brought all their talents to ‘M:i:III’ – this is Ethan Hunt’s most personal mission yet. It’s only a taste, but this spot will definitely tell you what we’ve got in store on May 5th.”

The spot holds the clue to solve the first question in The Ultimate Mission, which starts the next day and spans the next three months. The scavenger hunt will range from the very largest sites on the web to the smallest but most loyal fansites. During the hunt, prospective IMF agents will use their web search and detection skills to find “M:i:III” badges integrated directly into partners’ content. As agents find badges, their dossiers on www.MissionImpossible.com will be stamped, similar to a passport, with logos of the informant sites where the answers were found. With each badge found, the dossier will reveal new code words containing clues to key story points of the film.

Amy Powell, vice president of interactive marketing for Paramount Pictures, said, “Never before has anyone tried to orchestrate a scavenger hunt with the breadth of ours and the diversity of partners we have involved. The goal of the ‘M:i:III’ Ultimate Mission is to allow ‘agents’ around the world to engage with the themes of ‘Mission: Impossible,’ embracing technology in the same way the franchise has for decades. The hunt combines the best of two worlds: fans of Tom Cruise and the franchise will now have the opportunity to get personally involved with the most exciting ‘Mission’ so far, and fans of J.J. Abrams – who’ve previously used the Internet to unlock some of the mysteries of ‘Lost’ – will get to take that passion to a new level.”

“Mission: Impossible III” stars Tom Cruise and is directed by J.J. Abrams. The film also stars Philip Seymour Hoffman, Ving Rhames, Billy Crudup, Michelle Monaghan, Jonathan Rhys Meyers, Keri Russell, Maggie Q, and Laurence Fishburne.

Paramount Pictures presents a Cruise|Wagner production, “Mission: Impossible III.” The film is directed by J.J. Abrams, from a screenplay written by Alex Kurtzman & Roberto Orci & J.J. Abrams, based on the television series created by Bruce Geller. The film is produced by Tom Cruise and Paula Wagner.

Tag Cloud

best Fox News period drama MCU TCA 2017 FXX ghosts Rocketman LGBTQ Holidays Ghostbusters Martial Arts The Witch DGA ratings Shudder disaster Writers Guild of America golden globes Comedy mission: impossible composers DC Comics game of thrones television space versus Walt Disney Pictures Nickelodeon Turner Extras Superheroes children's TV Cosplay dc sequel scary movies name the review spinoff Television Critics Association Mindy Kaling Musicals cancelled television TCM supernatural Quiz TCA Awards TIFF First Look Comedy Central Fall TV reviews toy story VICE Starz Rom-Com Netflix Marvel Television all-time miniseries FX Best and Worst SDCC Winners free movies halloween 2020 ABC Family crime thriller Sci-Fi parents Pride Month Red Carpet documentaries kids zombie Comics on TV Toys Chilling Adventures of Sabrina documentary Marvel Studios doctor who Travel Channel cartoon natural history hist indiana jones The Purge Stephen King crime drama mutant Apple TV+ OneApp cults tv talk 4/20 Endgame 21st Century Fox Biopics SXSW docudrama Reality Competition 007 comiccon ITV talk show 2019 a nightmare on elm street ABC YouTube Premium Amazon Prime Video boxoffice Sundance franchise Superheroe rotten movies we love Disney Plus Awards Tour IFC Films TLC vampires Mary Tyler Moore Paramount Network police drama robots 2018 science fiction Mary Poppins Returns directors stoner IFC renewed TV shows Country TruTV mockumentary Avengers Valentine's Day adventure canceled TV shows satire HBO Go Funimation reboot Disney what to watch video Pirates cars Crunchyroll Lifetime Hear Us Out 2016 Sony Pictures Animation Black Mirror Pet Sematary Tarantino transformers Amazon Studios canceled The Walking Dead Drama Musical GLAAD Pop TV Warner Bros. Peacock diversity CMT films romantic comedy BAFTA 2017 werewolf Fantasy chucky Unbreakable Kimmy Schmidt RT21 political drama foreign Character Guide universal monsters based on movie Awards Marvel Brie Larson Baby Yoda justice league 2015 24 frames Amazon ESPN Captain marvel dogs Heroines die hard Trailer HBO BBC travel Dark Horse Comics crime medical drama cops Certified Fresh Sundance TV elevated horror Nominations christmas movies Creative Arts Emmys AMC Epix TV YouTube Red biography TCA Winter 2020 adaptation Pop independent cancelled TV shows Kids & Family dramedy quibi Star Trek Infographic festivals APB Universal X-Men Black History Month Amazon Prime concert Christmas NYCC Television Academy 71st Emmy Awards E! TNT Super Bowl Rocky Reality Oscars Box Office TBS Lucasfilm spy thriller Election discovery BBC One RT History series jamie lee curtis dragons Logo SundanceTV Western PaleyFest Turner Classic Movies Premiere Dates Comic Book asian-american politics MSNBC TV Land Netflix Christmas movies American Society of Cinematographers Tubi Tumblr DC streaming service spanish language indie Hulu History cancelled TV series CNN historical drama nature Holiday Trophy Talk animated Music Columbia Pictures anime Ovation WGN Esquire Countdown child's play Family Elton John CBS Sneak Peek dark San Diego Comic-Con sag awards Song of Ice and Fire cats Spike New York Comic Con stand-up comedy Sundance Now romance HBO Max Lionsgate hispanic GoT spider-man comedies Hallmark Christmas movies Chernobyl Calendar harry potter YA Podcast news Crackle finale National Geographic screen actors guild Set visit binge Mudbound war streaming Classic Film GIFs Shondaland Disney+ Disney Plus Watching Series Binge Guide true crime Mary poppins CBS All Access book Interview singing competition casting The CW TCA Disney Channel richard e. Grant witnail El Rey 20th Century Fox award winner BET DirecTV green book crossover FX on Hulu A24 Freeform TV renewals Discovery Channel MTV twilight Hallmark Spring TV movies YouTube Food Network game show latino comics movie BBC America Disney streaming service Britbox revenge cooking President The Arrangement slashers Grammys Schedule USA VH1 Spectrum Originals zero dark thirty Adult Swim WarnerMedia Summer Emmy Nominations NBC Acorn TV Lifetime Christmas movies theme song joker DC Universe PlayStation social media serial killer Opinion unscripted OWN Marathons Apple Teen aliens Trivia sports First Reviews Women's History Month BET Awards Apple TV Plus sitcom Film Festival PBS Action Nat Geo dceu Vudu Rock FOX Video Games Star Wars CW Seed breaking bad Winter TV Mystery anthology psycho Arrowverse Thanksgiving south america blaxploitation Ellie Kemper technology Syfy Film comic Anna Paquin cinemax USA Network Emmys thriller spain Paramount psychological thriller batman facebook A&E blockbuster Cannes Pixar See It Skip It video on demand LGBT Horror Bravo teaser E3 cancelled Tomatazos Cartoon Network Polls and Games critics criterion 45 Academy Awards Showtime screenings Photos Year in Review strong female leads zombies Masterpiece VOD