Weekend Box Office

Weekend Box Office Results: Old Tops Snake Eyes With Surprise $16.5 Million Haul

The latest G.I. Joe reboot tanks as M. Night Shyamalan scores a win (with caveats). Plus, Space Jam: A New Legacy gets benched in second weekend.

by | July 25, 2021 | Comments

It was not a notable weekend at the box office. Though the same-day streaming question certainly comes into play for one particular title, it was not a factor for the new films which led the way with some historic lows. How much new concerns over rising COVID cases across the country factored into the overall poor box office is something to take into consideration. But it might also have just been a lack of interest in the two new major titles on offer.


King of the Crop: Old Win Shows Mixed Signs For Box Office Health 

Old

(Photo by © Universal Pictures)

Most analysts gave the edge to a certain G.I. Joe character this weekend. Then it looked like it could be a toss-up for the top slot. Ultimately, M. Night Shyamalan’s latest, Old, won handily. (Well, “handily” by just $1.7 million, but considering estimates had Snake Eyes: G.I. Joe Origins leading with a much wider gap it was a clear and surprising reversal.)

While it may surprise those chiming in on the frequent discourse over the director’s output, Old‘s weekend haul of $16.5 million is actually the lowest opening for any of his films since his breakthrough of The Sixth Sense back in 1999. The last two entries in his Unbreakable trilogy, Split and Glass, opened to $40 million and $40.3 million, respectively, in 2017 and 2019. Before this weekend, his lowest opening was Lady in the Water’s $18 million, which went on to take a career-low overall $42.28 million. That was the start of four straight losers at the box office for Shyamalan, including The Happening, The Last Airbender, and After Earth. The filmmaker had found a bit of career resurgence starting with The Visit in 2015 kicking off a recent string of low-budget, high-concept films that turned a healthy profit.

On the glass half-full side, Old is another low-budget effort ($18 million) that may seem a bit disappointing at the moment but is hardly going to rattle Universal’s books. The half-empty side is actually more on the theatrical industry seeing as how Old is the lowest-grossing film to debut at number 1 in July in 25 years since A Time To Kill on the weekend of July 26, 1996, which actually coincided with the Atlanta Olympics that year. (This stat does not include last year when movie theaters were mostly closed.) That John Grisham adaptation actually went on to gross over $108 million, something Old will not come close to doing, but this is the third weekend since Memorial Day that the leading film grossed under $17 million.


Rotten Returns: Snake Eyes Gamble Fails to Pay Off

Henry Golding plays Snake Eyes in Snake Eyes: G.I. Joe Origins

(Photo by Ed Araquel/Paramount Pictures)

Paramount moved Snake Eyes: G.I. Joe Origins into Summer from its originally re-scheduled October date. Not that the numbers would have looked any better three months from now, but a $13.3 million start in July for an $88 million-budgeted film must have someone wondering if they could have sold it to Amazon when they were having a fire sale (Coming 2 America, Without Remorse, The Tomorrow War). This is surely about more than just rising Delta variants, though, when you consider that The Rise of Cobra opened to $54.7 million in 2009 and Retaliation started with $40.5 million in 2013. That’s eight years since the last film and this is basically the second attempt to reboot the whole franchise and there have only been three movies. Perhaps the studio can take some comfort that critics have been slightly kinder to it (42% on the Tomatmeter) than the 35% and 28% Tomatometer scores of the previous films.

Also qualifying is Roadside’s pick-up of Joe Bell (formerly Good Joe Bell), from Solstice Studios, which was anything but good this weekend with both a 37% on the Tomatometer and a place out of the top 10 with just $707,000 in 1,094 theaters for only a $646 per-screen-average – that is the lowest per-screen-average for any film released in over 1,000 theaters this year behind Land ($731) and Voyagers ($700).


The Top 10 And Beyond: A New Legacy Suffers Crushing Second Quarter with 69% Dropoff

Space Jam: A New Legacy

(Photo by © Warner Bros. )

The weekend was actually nearly even worse for Space Jam: A New Legacy, which became just the 10th film ever to open to over $30 million and have a second weekend under $10 million. A 69% drop from last week’s $31.7 million to this week’s $9.5 million actually makes it the first “PG”-rated family film to join this league. Look at the company it has now joined:

  • The Day the Earth Stood Still (2008) ($30.48 million-to-$9.89 million)
  • The Wolfman ($31.47 million-to-$9.89 million)
  • Saw V ($30.05 million-to-$9.74 million)
  • Space Jam: A New Legacy ($31.05 million-to-$9.5 million)
  • Dark Phoenix ($32.82 million-to-$9.35 million)
  • A Nightmare on Elm Street (2010) ($32.90 million-to-$9.11 million)
  • The Purge ($34.05 million-to-$8.31 million)
  • Bruno ($30.61 million-to-$8.31 million)
  • The Devil Inside ($33.73 million-to-$8.02 million)
  • Friday the 13th (2009) ($40.57 million-to-$7.94 million)

Twenty-five years ago, Michael Jordan’s Space Jam had a 41% drop over Thanksgiving weekend to $16.2 million. LeBron James’ Space Jam: A New Legacy is now looking more like The Purge: Anarchy, which opened to $29.8 million and dropped 64.8% to $10.4 million and had $51.8 million in the bank after 10 days. A New Legacy stands at $51.4 million and if it continues along this pace will end up somewhere around $70 million. The bright side is it will be the second highest-grossing film domestically for Warner Bros./HBO Max along with the highest-grossing non-PG-13-rated family film this year. The down side is the $150 million-budgeted film will not come close to breaking even, nor matching the $90 million/$230 million domestic/worldwide haul of the Jordan film.

For the time being it appears that $175 million may be the new throne standard for films in the pandemic hybrid era. A Quiet Place Part II is not going to get there but still remains the most impressive earner of this period. Black Widow, which has its eyes on the throne, fell another 55% this weekend down to $11.6 million. Its total stands at $154.8 million, which squeaks it into the top 25 all-time July releases after 17 days. The Marvel film’s third weekend is a bit more then what The Amazing Spider-Man made in weekend three, though that film ranks 14th on the aforementioned list with $217.7 million. However, if you compare the film to Star Trek Beyond, which had a $10 million third weekend with $127 million in the bank, Black Widow’s final number could be closer to $185 million. It has grossed over $314 million worldwide, but its odds of reaching $200 million domestically have significantly decreased. Current throne holder, F9, stands at $163 million after five weeks and is also forging a similar pace with Star Trek Beyond, which had a $3.9 million in its fifth weekend. F9 made $4.46 million and looks to be stalling out, as expected over the past several weeks, at right around $175 million.

Down the list, Universal is watching The Boss Baby: Family Business and The Forever Purge settle into the $55 million and $45 million regions. Sony is not having any greater success with their sequel, Escape Room: Tournament of Champions, which can only hope to hit $20 million at this point. The Anthony Bourdain documentary, Roadrunner, managed to stay another weekend in the top 10 and is up to $3.7 million.


On The Vine: Green Knights, Cruise Captains, and An American Abroad

Next week has something for families and adult moviegoers up and down. Leading the way, no doubt, will be the latest Disney ride-turned-motion-picture, Jungle Cruise, starring Dwayne Johnson and Emily Blunt. The film should easily take the number 1 slot, but will also be competing against itself with $30 Premier Access on Disney+. Exclusively in theaters will be Oscar-winner Tom McCarthy’s Stillwater with Matt Damon on a quest to Marseilles find out the truth over his Amanda Knox-like daughter played by Abigail Breslin. Then you can also look for David Lowery’s take on Arthurian legend with The Green Knight, starring Dev Patel, and Sony Classics releasing one of the best-reviewed films of Sundance 2020, Nine Days, featuring Winston Duke.


Full List of Box Office Results: July 23-25, 2021


  • $16.5 million ($16.5 million total)

  • $13.35 million ($13.35 million total)

  • $11.6 million ($154.81 million total)

  • $9.56 million ($51.37 million total)

  • $4.6 million ($163.3 million total)

  • $3.4 million ($16 million total)

  • $2.69 million ($50.12 million total)

  • $2.3 million ($40.31 million total)

  • $1.25 million ($157.52 million total)

  • $830,000 ($3.7 million total)


Erik Childress can be heard each week evaluating box office on WGN Radio with Nick Digilio as well as on Business First AM with Angela Miles and his Movie Madness Podcast.

[box office figures via Box Office Mojo]


On an Apple device? Follow Rotten Tomatoes on Apple News.

Tag Cloud

Hallmark Christmas movies BET disaster talk show historical drama composers TV Land sag awards elevated horror Winners The Walt Disney Company olympics The Purge Premiere Dates CNN Awards Tour The Academy Disney+ Disney Plus Lucasfilm dc Reality Competition live action new star wars movies Dark Horse Comics 2020 BBC One Sci-Fi Turner Classic Movies deadpool RT History space Country Nat Geo french 78th Annual Golden Globe Awards TCA 2017 canceled 93rd Oscars ViacomCBS south america Marathons suspense Peacock casting screenings rt archives comic book movies Tokyo Olympics Bravo Masterpiece directors 2019 National Geographic 99% Comics on TV book 20th Century Fox hollywood docudrama Rocketman cinemax free movies Awards Superheroe die hard lord of the rings BBC America Disney Channel black obituary twilight WarnerMedia Marvel Television franchise 24 frames ABC Signature 007 TruTV Broadway Crackle The Arrangement aapi posters Apple TV Plus harry potter unscripted Film Festival strong female leads Valentine's Day Video Games a nightmare on elm street BET Awards Mystery japanese Rocky USA Network scorecard anthology cancelled Freeform Reality nbcuniversal TV movies Television Critics Association Christmas action-comedy Mary poppins Pride Month foreign rotten movies we love crime know your critic heist movie Sundance Now green book zombies DirecTV marvel cinematic universe Musical CBS All Access venice cancelled TV series sequels ESPN game show justice league Martial Arts technology best PaleyFest women zombie X-Men TBS Mudbound Marvel Studios Extras FXX parents Holidays dramedy Election dexter boxoffice stop motion The Witch spider-man hispanic Disney Wes Anderson FX blockbuster Rom-Com MCU basketball comedies FX on Hulu Disney streaming service Chernobyl witnail DC streaming service The CW Comedy Central fast and furious Paramount Interview mockumentary The Walking Dead batman Year in Review movie Funimation italian SDCC Classic Film television Trailer laika 45 japan Song of Ice and Fire teaser Summer Star Wars debate Sneak Peek adaptation 21st Century Fox razzies RT21 revenge Toys Tubi Endgame blockbusters robots period drama satire documentary Amazon BBC Chilling Adventures of Sabrina 72 Emmy Awards rotten based on movie critics Netflix Christmas movies Discovery Channel Hallmark war 2018 remakes Pacific Islander Logo OWN hispanic heritage month HBO slashers scary movies Pop series Women's History Month Hulu AMC Vudu Columbia Pictures biopic adventure A24 cancelled television news romance TCA PlayStation Emmys ghosts universal monsters DC Universe 2017 binge Western breaking bad cults Avengers monster movies golden globe awards new zealand DGA nature Character Guide Family royal family TNT Arrowverse Emmy Nominations Anna Paquin james bond game of thrones Best and Worst asian-american YouTube San Diego Comic-Con joker GIFs singing competition halloween tv Holiday name the review Mary Tyler Moore Sundance TV Quiz Pop TV Pixar nfl Spectrum Originals popular E3 high school classics Musicals See It Skip It Marvel VICE Action SXSW comiccon TV CMT feel good VH1 medical drama Paramount Plus HBO Go 4/20 Shudder ID romantic comedy IFC Films Shondaland anime TV renewals Calendar First Look Lionsgate VOD Food Network richard e. Grant PBS Unbreakable Kimmy Schmidt Super Bowl gangster NBC video on demand Ellie Kemper concert cancelled TV shows A&E TIFF discovery Alien reviews Britbox ABC Countdown Creative Arts Emmys Fall TV TLC Cosplay sports Nominations Brie Larson sequel Travel Channel Crunchyroll facebook Binge Guide werewolf 2021 Kids & Family pirates of the caribbean TCM Red Carpet travel cars Fox News 2015 President kong child's play comic books Tarantino animated indie MSNBC worst marvel comics godzilla First Reviews biography Trivia diversity Pirates Epix politics Paramount Network YA cartoon YouTube Premium Grammys CW Seed versus science fiction canceled TV shows E! Legendary book adaptation slasher El Rey tv talk ratings political drama History critic resources all-time Winter TV Academy Awards Adult Swim psychological thriller kaiju Apple TV+ New York Comic Con spy thriller mcc legend Sony Pictures DC Comics archives golden globes Comedy ABC Family spanish comic Comic-Con@Home 2021 Photos emmy awards criterion target Lifetime boxing Mindy Kaling films spain Ghostbusters cats Walt Disney Pictures true crime aliens Syfy young adult movies Oscars Certified Fresh 73rd Emmy Awards Drama chucky Turner Superheroes Image Comics Mary Poppins Returns superman police drama NYCC Black History Month LGBTQ streaming GoT hidden camera fresh superhero APB 1990s Pet Sematary sitcom vampires award winner Disney Plus GLAAD Infographic Horror prank crime thriller Fantasy Fox Searchlight 90s Netflix Amazon Prime social media Exclusive Video Music comics TCA Winter 2020 Amazon Studios stoner 2016 Showtime Cannes Sundance Warner Bros. scene in color Hear Us Out miniseries spinoff mission: impossible Star Trek Tomatazos Heroines Film Acorn TV Teen Writers Guild of America natural history Universal Baby Yoda king arthur kids jamie lee curtis hist dragons toronto indiana jones australia Set visit independent festivals finale Elton John Comic Book Trophy Talk telelvision theme song Box Office international latino festival supernatural Podcast Biopics comic book movie stand-up comedy adenture American Society of Cinematographers FOX CBS crime drama wonder woman docuseries cooking Amazon Prime Video TCA Awards spanish language YouTube Red rt labs Stephen King Rock Polls and Games rom-coms new york MTV football Lifetime Christmas movies Thanksgiving video NBA Spike thriller Watching Series christmas movies documentaries Cartoon Network doctor who crossover streaming movies Animation Starz mutant dark psycho rt labs critics edition trailers 71st Emmy Awards IFC toy story HBO Max LGBT screen actors guild dogs dceu Nickelodeon OneApp Ovation children's TV Tumblr Opinion blaxploitation what to watch saw Black Mirror reboot serial killer transformers cops Esquire Captain marvel WGN jurassic park Spring TV SundanceTV ITV Apple Television Academy king kong BAFTA halloween USA Schedule quibi worst movies TV One renewed TV shows zero dark thirty